Blog Contest Week 3 - Optimizing Your Website

It's been a bit easier to focus on music this week, especially compared to the previous two. Having to go back to the day job helped re-establish a bit of routine but I'd be lying if I said that everything is back to normal. But I was able to do a better job with my Daily 5 this week, definitely better than the previous week.

Here's a quick update on the six music goals that I set for 2010 back in Week 1's post.

1. Distribution Model - I'm still deciding on the distribution model for my music but I will have a decision made by next weekend.
2. Online Presence Integration - I have some integration going on between Twitter, Facebook, Myspace and ReverbNation but I still need to tweak their appearances as well as change the Twitter-Facebook relationship to update my fan page instead of my personal facebook page.
3. Organizing Catalog into Albums - Haven't touched this one.
   
4. Re-Design Web Site - Finished!
5. Write 50 New Tracks - Should have my first one done later tonight!
6. Weekly Hour of Promotion - Haven't done this yet. Will start focusing on this one now that #4 is done and #2 is nearing completion.

Even though I haven't seen any monetary success from doing this blog contest (yet), I am already very appreciative of the focus it's given me towards marketing myself and my music. For those who truly know me, they would agree that I'm much more comfortable being in the background than I am being in the spotlight. I don't really enjoy the self-promotion aspect of music. But I also know that if I want to be successful and have a career at this, ESPECIALLY as a non-touring artist, then I HAVE to self-promote, and I have to do it EFFICIENTLY and EFFECTIVELY. That's one of the reasons I decided to do this contest. I'll be completely honest with you... I'm not even concerned about winning... Do I want to win? Yes! Of course I do. I'm VERY competitive. But I can honestly say that I'm more interested in developing a system of habits and techniques that will enable me to be successful over the long run than I am about winning a contest. But trust me... I want to win!!! :-)

Week 3 - Optimizing Your Website is the shortest chapter in the book at only 3 pages in length. But those pages contain 6 steps for maximizing your web site. Some of the steps include adding your pitch to your home page, making sure your page loads in 3.5 seconds, getting rid of flash intros and adding a consistent look and feel across all of your online presence.

Even though I had originally planned to have my web site re-design finished around May, after reading through this chapter I decided to move it up. Instead of writing some new tracks over the holidays, I spent some time writing code instead. I took the steps Ariel mentioned and tried to incorporate them into a new site.

While I was working on this, I heard from one of my old college roommates, Nathan, who happens to have the moniker of being my #1 fan. He's been there since the very beginning when I first learned how to play guitar back in the dorm room. He truly earned the name. The reason he wrote was to give his opinion on my perfect pitch. He mentioned that my more recent material had started moving towards a keyboard-based, dirty synth lead type of sound, a la Linkin Park. And while he thought the pitch was good, he felt like if I was going to continue in that new direction, that maybe I should consider that.

I was glad that he brought that up. And since he's a big fan, I had to consider what he was saying. Even though I know I still have a bit of the Foo Fighters influence in my songs, the more recent stuff doesn't reflect that as much. So I revised my perfect pitch and ran it past him and got the approval from the #1 fan. So here is the new perfect pitch:

Imagine a steel cage match between Sevendust and Linkin Park with Joe Satriani as the referee...

I agree with him that it's more fitting and is a better description of where I'm at now musically, as well as the direction I'm heading in.

Now back to the website... I tried to implement Ariel's 6 steps in my new design. First off, I added my pitch to the site. I put it in a spot so that it's always there, no matter which page you land on, so there will be no doubt for anyone who visits the site as to what my music sounds like.

The next step was making sure the page loads in under 3.5 seconds. I implemented some caching on the back end to help with this process. Another step was to not use a Flash intro. That was an easy one since I don't program in Flash :-)

The fourth step was to implement a consistent look and feel throughout the net. I've partially done this in regards to my other social networking sites but I haven't completed this one yet. Mainly because I was waiting to go live with this site before taking on the other ones. But that will be one of my Daily 5 items for the upcoming week!

The next step was to give away an exclusive MP3 or video or something that would entice people to sign up for your email list. So I made myself a banner ad with "FREE MP3" written on it to hopefully entice people to sign up. The final step is to make it clear to the user that once they sign up they'll be told how to get their free item, as well as make sure they know their email address will never be given out to anyone ever. To handle the first half of that step, I was able use a feature in my ReverbNation account that sends an auto-response when someone signs up for your email list so that made it easy to manage the instructions aspect.

Coming up next week is the Musician's Guide to Web 2.0. Looking forward to that one as I suspect it will be a crucial step in the process of getting my music out there. But now I've got a couple last minute things to check and then I'll be publishing my new site. It should be live within an hour or so of posting this blog.

Until next time...