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Showing posts with label newsletter. Show all posts
Showing posts with label newsletter. Show all posts
Blog Contest Week 9 - An Overview of Traditional PR Photo Credit: http://www.flickr.com/photos/joiseyshowaa/ / CC BY-SA 2.0 It's hard to believe that I'm on my last entry for Ariel Hyatt's Music Success In Nine Weeks Blog Contest. It's been quite an experience to say the least. Some of it has been easy to do, while other times it was definitely a bit challenging. But I guess you could really say that about anything in life. Blog Contest Week 7 - Real Live Networking Tips
Before I get to this week's topic, here's a quick update on last week's entry. I set aside some time to go through a stack of business cards that I had acquired over the last year or so from people that I met at the TAXI Road Rally in LA to increase the size of my newsletter list. I'm happy to report that I was able to double the size of my newsletter list! Now, in full disclosure, it wasn't very large to begin with, but hey, that's what this contest is all about right? Taking the steps to build something. I haven't even tackled my "inbox" yet, or the majority of my friends and family either. So I think it's possible that with a little work, this list can break the 100 mark very soon! The next step is to actually send out a newsletter! LOL... That's my primary goal for the week.
Now on to this week's contest. Chapter 7 is entitled "Real Live Networking Tips" and though I'm not gigging out anymore, this chapter still has relevance to me. One of the concepts she mentioned was being a shark in a sea of tuna. In other words, go hang out with groups of people that are NOT doing what I'm doing. One of the things that immediately came to my mind would be film festivals. I actually went to the Nashville Film Festival last year for the first time and was able to make some contacts there. Nothing came out of them yet (other than a few email addresses I was able to collect!) but it's something that I'll be even more prepared for this year. She also gives some practical advice on things you shouldn't say as well as things you should say, and how to position yourself in the conversation. Some excellent advice that I will be implementing as I find myself in live networking situations. Which these days, don't seem to be that often. I used to spend much more time outside of the house but over the last couple of years, I've really become much more of a home-body. Wonder if it's related to the fact that I got a home studio about 2 years ago. Coincidence? I think not. That's all for this week's chapter. I'll be posting my entry for Chapter 8 very soon so be on the look out! Until next time... Blog Contest Week 6 - How To Build Your Mailing LIst This week's entry in the CyberPR Blog Contest finds us in newsletter land. Back when I was doing the band thing, I used to send out a newsletter to our email list. But since I made the switch from gigging artist to film/TV composer I just never thought about sending a newsletter. Well, that mindset is gone and I'll be sending out my first newsletter next week. I'm going to try and coordinate them around the first week of the month.In this chapter Ariel makes the comparison that the size of one's email list is directly proportionate to the size of their income. And while I can't speak about that from the perspective of someone with an email list in the tens of thousands, unfortunately, I can however verify the other end of the spectrum of that statement. But hopefully with Ariel's help (no pressure!) that's all going to change. She encourages you to set aside a scheduled time once a week of about 60-90 minutes to focus solely on building your email list. So tonight that's what I did. I think I went over the 90 minutes but I figured, what the heck, I'm already behind, time to start getting caught up! She provides you with five tips on getting more fans onto your list, such as adding friends & family, creating a location to store potential email addresses, offering a bribe, list trading with other bands, and going mobile. I decided to focus on the first three methods mentioned. For tonight, I focused on adding friends and family, as well as offering a bribe. The past two November's I've had a chance to go to the TAXI Road Rally in LA and make some great connections. In doing so, I've exchanged business cards with quite a few people. So the first thing I did was go through that stack of cards to find some potential list members. I ended up emailing 25 people tonight, using the template that Ariel provided. So far I've had 5 people respond back that I could add them. I think that's a good start! Also tonight, I went through my followers on my Twitter account and sent a direct message to the 40 most recent followers and told them that they if they signed up for my monthly newsletter, they would get a free mp3. No response on that one yet, but it's not helping matters that about an hour after I did that, the ReverbNation site went down for maintenance. Earlier in the week I started keeping a folder in my e-mail client with potential leads in it. I'm going to continue to do that and start making that a weekly habit as well. I'm going to grow this list. Oh yes! It will grow! At the end of the chapter Ariel lists 7 steps to help jump-start your email list. Let's see how many of those I did tonight!
Until next time... Photo credit: http://www.flickr.com/photos/adrianclarkmbbs/ / CC BY-ND 2.0
Blog Contest Week 5 - Newsletter, Email List & Surveys
This week's chapter in the CyberPR Blog Contest is centered around a very important paradigm that some artists don't necessarily like to embrace; The concept of thinking of themselves as a commodity and their fans as a customer. I admit, I'm not always comfortable with that notion, but I completely agree with it, especially from a business standpoint. If you want to have a successful business, you have to give your customers want they want. Same thing with being a successful musician, gotta give the fans what they want.
One of Ariel's tips is moving away from the old business model of selling a few things to a large group of people, but instead, sell many things to a smaller group of people. Instead of trying to reach all of the masses, find your hardcore group of fans and deliver products to them that they WANT to buy from you. So how do you do that? She suggests to start out by building up rapport with your email list. Don't communicate with them only when you're trying to sell something, but instead reach out to them for other reasons to help foster the relationship. Ariel provides us with her 3-step process on how to get the most out of our newsletter - Greeting, Guts, and Getting. Start off with a personal greeting, something non-musical. Then move to the Guts of the email aka "the meat" of the newsletter. Then the last step is Getting them to act. Put in something that will get them to take action, like joining up to follow you on a social networking site, or offering them a free download, etc... The next section is about using surveys to find out what your fans want so that you can maximize your potential to deliver it to them. She suggests waiting until you have a real fan base (minimum 1,000 strong) to ask them what they want from you. It's gonna be awhile before I get to that level but fortunately for me, the next chapter in the book is on growing your list :-) I think the thing that I'll definitely take away from this lesson is the concept of selling many things to fewer people. Not sure what I'm going to do to make that work for me just yet, but I'll be spending some time brainstorming on that one for sure. Might even try and get some ideas from my fans while I'm at it... :-)
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